Kultur Bordell: The Creative Catalyst Agency

Kultur Bordell is a dynamic agency that fosters innovation and interdisciplinary collaboration. It serves as a nexus where a wide range of individuals and organizations—from scientists and business people to artists and other cultural workers—come together to explore new ideas and approaches. Fuelled by experimentation and the potential of the new, Kultur Bordell provides a supportive framework for transforming bold concepts into impactful projects. We're a little nerdy, a little wild, and a lot of fun, committed to building a diverse community of innovators and forward-thinkers.

Diana Lira: The Founder of Kultur Bordell

Diana Lira is the founder and driving force behind Kultur Bordell. A biologist with two master's degrees in the arts, she is a catalyst for cross-pollination, skilled at connecting people from different worlds. For over 15 years, she has strategically cultivated a diverse career that spans the fine arts and multinational corporations. This journey has given her a unique ability to bridge the gap between corporate rigor and creative innovation.

As the founder of the 'Out of the Circle' soirée series, Diana is dedicated to creating unique spaces for dialogue and exchange. These gatherings, like the diverse projects she has developed over the years through Kultur Bordell, are designed to inspire and connect people in unexpected and meaningful ways. Her deep involvement in each project ensures a bespoke and visionary approach, reflecting her belief that the most interesting things happen at the intersection of different fields.

Kultur Bordell Activities

Since 2010 Diana has curated a variety of exhibitions with artists such as: Una Szeemann, Augustin Rebetez, Jana Vanecek, and Lori Hersberger among others.
She has participated as a guest curator in symposiums, art fairs and institutional projects. Additionally, she was the curator in chief of a private collection. She co-founded one of the first digital museum focused on internet art where she curated several online exhibitions.
Driven by the overdose of “normally functioning curators” rising in the Art World, Diana moved to curate other types of formats in art and culture initiatives.
She has supported, mentored and consulted artists and cultural organizations on specific steps throughout their career. She developed strategies for social media and has contributed to publications, biographies and other writings.
«Out of the Circle» is an initiative focused on bringing together individuals from diverse disciplines with overlapping interests. Its aim is to create a space for engaging in exploratory conversations that can serve as a wellspring of inspiration for guests' contributions to culture, science, and society. «Out of the Circle» seeks to revive the tradition of salon culture with a fresh approach, fostering the exchange of perspectives and knowledge—a space where ideas, thoughts, and viewpoints from various disciplines intersect.
In 1916, Cabaret Voltaire was founded and during its brief existence, hosted a diverse array of artists. It attracted intellectuals and creatives of all kinds who primarily gathered to discuss ideas, experiences and create art. Therefore, Cabaret Voltaire serves as the perfect venue for bringing people together. The salonnière is Diana Lira. Diana began hosting such gatherings shortly after moving to Switzerland in 2010.
Her work advocates for the urgent reorganization of current systems and the reclamation of lost values and ethics. It acknowledges the responsibility of endorsing a "new order" and the challenges that come with it, viewing problems as opportunities to promote more equitable, sustainable, and fair practices.
Her research, which began in 2015, focused on mapping the fine arts system and its components: roles, functions, interactions, and evolution of each in response to changing circumstances such as extreme instrumentalization, financialization, and commodification of art.
Around the same time, blockchain technology was gaining popularity in various industries, leading some businesses to explore its potential to disrupt the monopolized art market and shift power dynamics. As a result, she investigated how new technologies could contribute to a healthier, more sustainable, and fairer art market.
Recognizing the shifting landscape and the need for new approaches, Diana offers strategic and operational consulting to individuals and organizations, with a particular focus on cultural workers and startups. She helps her clients reimagine their processes and implement new strategies to thrive in a constantly evolving environment.
Her expertise includes developing bespoke digital strategies, from comprehensive social media plans to website consulting, ensuring a strong and coherent online presence. She also offers talent consulting, connecting clients with tactical professionals to assist with organizational re-constructions and growth. Having supported, mentored, and consulted artists and cultural organizations throughout her career, Diana understands the specific challenges they face.
In addition to her strategic work, she contributes to a variety of written projects, including publications, biographies, and other forms of writing. She also lends her expertise to public forums, moderating panels and assisting with interviews to facilitate engaging and intelligent discussions.
She designs and realizes unique experiences for individuals and organizations interested in science and culture; in the form of events (cocktails, dinners, presentations, readings and other types of happenings). The aim is to bring people from science and art into contact with a new audience.
The Happenings are exclusive events that enable unexpected adventures and experiences. a different spin than usual (a fancy way of saying that everyone does the same boring formats).
If you want to organize an unusual, authentic, entertaining yet intelligent event tailored to you or your organization/institution or company with an individual, fun and intelligent experience; then we are there for you.